For early stage companies, Growth makes or breaks the business. With the success of many high growth tech companies, Growth is a function that many companies are looking to establish. Many terms have been used to describe “Growth”: growth hacking, growth marketing, growth product, product-led growth, demand gen, performance marketing…. Growth may mean different things for different companies. I define Growth as using data-driven experimental approaches to acquire, retain, and monetize users.

For early stage companies, the top priority should still be finding Product Market Fit. You should think about how to grow from day one, but establishing a standalone…

Holly Chen

Growth strategy, marketing, user acquisition. I advise SaaS companies on B2C2B product-led growth. Ex-Slack, Google, Gucci, Deloitte. www.linkedin.com/in/holly

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